A Huffalump lives here: Chicken Soup For The Aging Brain
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Friday, September 15, 2006

Chicken Soup For The Aging Brain

The giant Nintendo store in Manhattan was swarming with silver-haired citizens and their grandchildren. The elders, gathered on a recent Saturday, weren't there to spoil the kids, however. Nintendo was hosting a video game competition to determine the "Coolest Grandparent," and the aging gamers in the store were competing for a Nintendo DS handheld game player. They weren't playing Super Mario Bros. either, but a product called Brain Age, a mind challenger targeted at one of the fastest-growing segments of the game market: people over 40 worried about losing their mental edge.

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